Flowable is a global company specialized in the digital transformation of business processes. We provide an innovative product related to intelligent automation, business process management (BPM) and adaptive case management (ACM).

As a young, dynamic and steadily growing company we have the courage to constantly question ourselves and to venture into new things, be it new technologies or different approaches.

Description

As a Product Marketer, you will be responsible for inbound and outbound marketing activities for Flowable products and work closely with both our Corporate Marketing and Product Management teams to support our overall sales efforts. You must possess a unique blend of business and technical savvy and an understanding of the technical product details that provide solutions to our customers. You must also possess the ability to work in a fast-paced, dynamically changing environment.

Responsibilities

  • Create and execute global product marketing strategy for Flowable portfolio
  • Enhance brand awareness and positioning, shaping Flowable’s value proposition
  • Drive entire marketing mix and 4Ps for Flowable products
  • Develop go to market strategy for new countries, industries and markets
  • Design global 360-degree marketing campaigns, adapt them locally and implement
  • Define and monitor marketing KPIs
  • Identify needs for sales and marketing collateral, manage development and roll materials out to markets
  • Continuous collection and structured reporting of customer and market needs to product development team to define Flowable product roadmap

Profile

  • Master or similar degree in business with focus on marketing
  • 5 or more years’ experience in the field of marketing within the software industry, of which at least 2 in software product marketing
  • Understanding of Open Source economics and ecosystem
  • Experience in the BPM and ACM market is a plus
  • Native or bilingual level of English and German, Spanish is a plus
  • Strong organizational & communication skills
  • Quality awareness & focus
  • Self-reliant, pro-active
  • Very strong customer focus, internally and externally
  • Pleasure in inter-divisional collaboration

What we offer

  • Opportunities to make a real impact
  • Challenging tasks
  • Continuous training opportunities
  • Dynamic & fun working environment in a passionate team of open-source lovers
  • Flexible working terms & conditions. E.g. flextime, home office, choose your own device

 

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